The parent company (Various, Inc.) had difficulty finding venture capital due to the adult nature of its business. In December 2007, the company was sold to the Penthouse Media Group for $500 million. Penthouse later changed its name to FriendFinder Networks. In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song "Touch Me" via Adult FriendFinder. A representative of the agency stated that it was "always great to combine a very sexy high octane record with a very sexy brand.
I do NOT want my chemistry details to be on my profile! You did not state that it would show and we would not have a choice when we filled it out. I thought it was only a way for you to help find the right person for us, and not that everyone would be able to see it. Why would anybody want me when they can see on that chemistry profile that I have “a problem with self-control”? Why in the world would you want to post something negative when you’re supposed to be trying to help us find someone?
Due to this, the people at Grindr decided to bridge this gap and help people with a bit more exotic sexual preferences. Another big issue could be safety and privacy, as people with different sexual orientations may be under threat in some environments and this app can help them get in touch with each-other without facing any risks involved in public dating.