Asia Friendfinder is the largest online internet Asian dating and social networking site to meet single Asian women and Asian men across the world. We are the first Asian dating web site catering specifically to Asians. We bring Asian singles together to encourage Asian dating because we believe that it is important to bring like-minded Asian singles together in an environment where they can feel comfortable being themselves and expressing themselves as singles and as Asians.
The parent company (Various, Inc.) had difficulty finding venture capital due to the adult nature of its business. In December 2007, the company was sold to the Penthouse Media Group for $500 million. Penthouse later changed its name to FriendFinder Networks. In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song "Touch Me" via Adult FriendFinder. A representative of the agency stated that it was "always great to combine a very sexy high octane record with a very sexy brand.