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In 1994, Andrew Conru created the first online dating site,[citation needed] WebPersonals. After selling that site in 1995, he launched FriendFinder.com, an early social networking site, in 1996.[3] Days after the site went live, Conru found that people were posting naked pictures of themselves and seeking partners for adult-oriented activities. As a result, Conru started Adult FriendFinder, which he described as "a release valve". FriendFinder has since established other niche dating sites, including Senior FriendFinder, Amigos.com, BigChurch.com, and Alt.com.[4]
FriendFinder originally started as a mainstream social networking site when it was founded in 1996 by Andrew Conru, then a Ph.D. student at Stanford University. Over the next few years, the company quickly adapted to consumer preferences and branched out into over twenty different social media and dating-related verticals. In early 2005, the company merged with Cams.com, a live webcam model site, originally started by Lars Mapstead in 1999. Since then, Cams.com has become one of the largest providers of live model webcams in the world.

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