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In 1994, Andrew Conru created the first online dating site, WebPersonals. After selling that site in 1995, he launched FriendFinder.com, an early social networking site, in 1996. Days after the site went live, Conru found that people were posting naked pictures of themselves and seeking partners for adult-oriented activities. As a result, Conru started Adult FriendFinder, which he described as "a release valve". FriendFinder has since established other niche dating sites, including Senior FriendFinder, Amigos.com, BigChurch.com, and Alt.com.
FriendFinder originally started as a mainstream social networking site when it was founded in 1996 by Andrew Conru, then a Ph.D. student at Stanford University. Over the next few years, the company quickly adapted to consumer preferences and branched out into over twenty different social media and dating-related verticals. In early 2005, the company merged with Cams.com, a live webcam model site, originally started by Lars Mapstead in 1999. Since then, Cams.com has become one of the largest providers of live model webcams in the world.
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