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The parent company (Various, Inc.) had difficulty finding venture capital due to the adult nature of its business. In December 2007, the company was sold to the Penthouse Media Group for $500 million. Penthouse later changed its name to FriendFinder Networks. In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song "Touch Me" via Adult FriendFinder. A representative of the agency stated that it was "always great to combine a very sexy high octane record with a very sexy brand.
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