The parent company (Various, Inc.) had difficulty finding venture capital due to the adult nature of its business. In December 2007, the company was sold to the Penthouse Media Group for $500 million. Penthouse later changed its name to FriendFinder Networks. In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song "Touch Me" via Adult FriendFinder. A representative of the agency stated that it was "always great to combine a very sexy high octane record with a very sexy brand.
Created in 2007, Zoosk was among the first dating sites to integrate with social media networks, like Facebook and Google+, allowing for even faster sign-up. More than 40 million people have joined Zoosk, and more than 30 million have downloaded it via the App Store and Google Play. This is an active bunch as well — Zoosk members exchange more than 3 million messages a day on the site. Unlike with Yahoo+ Personals, you can leave your wallet right where it is because Zoosk doesn’t charge for any of the basic features, including the Carousel, SmartPick, and Insights.
It has a lot of features that are primarily focused to make the chatting experience interactive and dynamic. Everything from filters, animations to gifs and static images is aimed at keeping the chatters engaged and entertained. And finally, the option to set a 1 to 10-second expiration date on anything you send the other party makes it perfect for sexting.