FriendFinder originally started as a mainstream social networking site when it was founded in 1996 by Andrew Conru, then a Ph.D. student at Stanford University. Over the next few years, the company quickly adapted to consumer preferences and branched out into over twenty different social media and dating-related verticals. In early 2005, the company merged with Cams.com, a live webcam model site, originally started by Lars Mapstead in 1999. Since then, Cams.com has become one of the largest providers of live model webcams in the world.
It has a lot of features that are primarily focused to make the chatting experience interactive and dynamic. Everything from filters, animations to gifs and static images is aimed at keeping the chatters engaged and entertained. And finally, the option to set a 1 to 10-second expiration date on anything you send the other party makes it perfect for sexting.
Due to this, the people at Grindr decided to bridge this gap and help people with a bit more exotic sexual preferences. Another big issue could be safety and privacy, as people with different sexual orientations may be under threat in some environments and this app can help them get in touch with each-other without facing any risks involved in public dating.