It’s no different than going to an industry convention. People go there to network. Sure, they learn a few new tricks and things but at the heart of it all is building up business connections. Even in the automotive industry, which generally lacks a female presence, I still know a guy who met his wife at one. When these events are hosted in Vegas, for instance, it’s a great way to mix business and pleasure without shooting yourself in the foot.

When you approach in a confident, easy-going way, most women drop their guard and open up to the conversation. However, if you approach in a nervous or appear intimidated by the women, they will automatically close off to you and the conversation. Why? Women are attracted to the strength in men and turned off by the weakness. This is why confidence is the #1 thing you need to have before you begin trying to meet new women.

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