^ Elizabeth A. Armstrong; Laura Hamilton; Paula England (Summer 2010). "Is Hooking Up Bad For Young Women?". American Sociological Association. Retrieved 2010-12-13. Relationships are “greedy,” getting in the way of other things that young women want to be doing as adolescents and young adults, and they are often characterized by gender inequality—sometimes even violence.
Chinese-style flirtatiousness is termed sajiao (Chinese: 撒娇; pinyin: sājiāo), best described as "to unleash coquettishness" with feminine voice, tender gestures, and girlish protestations. Chinese women expect to be taken care of (Chinese: 照顾; pinyin: zhàogu) by men like a baby girl is doted on by an attentive and admiring father. They wish to be almost "spoiled" (Chinese: 惯; pinyin: guàn) by a man buying gifts, entertainment, and other indulgences. It's a positive sign of heartache (Chinese: 心疼; pinyin: xīnténg) when a man feels compelled to do "small caring things" for a woman without being asked such as pouring a glass of water or offering a "piggyback ride if she's tired." These are signs of love and accepted romantic notions in China, according to one source.
There are now more than 500 businesses worldwide that offer dating coach services—with almost 350 of those operating in the U.S. And the number of these businesses has surged since 2005"" Frequency of dating varies by person and situation; among singles actively seeking partners, 36% had been on no dates in the past three months, 13% had one date, 22% had two to four dates and 25% had five or more dates, according to a 2005 U.S. survey.
^ Hannah Pool (28 January 2009). "What friends are for ... Hannah Pool was a matchmaking cynic – until she was set up with her current partner four years ago. So what advice does she have for potential matchmakers?". The Guardian. Retrieved 2010-12-08. "All you should ever try and do is make two people be in the same room at the same time," says Sarah Beeny, founder of matchmaking website mysinglefriend.com. The most important rule is to make sure the people involved actually want to be set up; ...
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries. From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine. As humans societies have evolved from hunter-gatherers into civilized societies, there have been substantial changes in relations between people, with perhaps one of a few remaining biological constants being that both adult women and men must have sexual intercourse for human procreation to happen.