^ Kira Cochrane (24 January 2009). "Should I follow any rules?". The Guardian. Retrieved 2010-12-08. The Rules centres on the premise that "men are born to respond to challenge. Take away challenge and their interest wanes", and thus followers are instructed to suppress their natural instincts and continue as follows: ... never ask a man to dance, ... women should laugh at all their date's jokes...
Romantic love is more difficult during times of financial stress, and economic forces can encourage singles, particularly women, to select a partner primarily on financial considerations. Some men postpone marriage until their financial position is more secure and use wealth to help attract women. One trend is towards exclusive matchmaking events for the 'rich and powerful'; for example, an annual June event in Wuhan with expensive entry-ticket prices for men (99,999 RMB) lets financially secure men choose so-called bikini brides based on their beauty and education,[92] and the financial exclusivity of the event was criticized by the official news outlet China Daily.[93]
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries. From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine. As humans societies have evolved from hunter-gatherers into civilized societies, there have been substantial changes in relations between people, with perhaps one of a few remaining biological constants being that both adult women and men must have sexual intercourse for human procreation to happen.[3]
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