There's something wonderful, I think, about taking chances on love and sex. ... Going out on a limb can be roller-coaster scary because none of us want to be rejected or to have our heart broken. But so what if that happens? I, for one, would rather fall flat on my face as I serenade my partner (off-key and all) in a bikini and a short little pool skirt than sit on the edge of the pool, dipping my toes in silence.
Romantic love is more difficult during times of financial stress, and economic forces can encourage singles, particularly women, to select a partner primarily on financial considerations. Some men postpone marriage until their financial position is more secure and use wealth to help attract women. One trend is towards exclusive matchmaking events for the 'rich and powerful'; for example, an annual June event in Wuhan with expensive entry-ticket prices for men (99,999 RMB) lets financially secure men choose so-called bikini brides based on their beauty and education, and the financial exclusivity of the event was criticized by the official news outlet China Daily.
Historically, marriages in most societies were arranged by parents and older relatives with the goal not being love but legacy and "economic stability and political alliances", according to anthropologists. Accordingly, there was little need for a temporary trial period such as dating before a permanent community-recognized union was formed between a man and a woman. While pair-bonds of varying forms were recognized by most societies as acceptable social arrangements, marriage was reserved for heterosexual pairings and had a transactional nature, where wives were in many cases a form of property being exchanged between father and husband, and who would have to serve the function of reproduction. Communities exerted pressure on people to form pair-bonds in places such as Europe; in China, society "demanded people get married before having a sexual relationship" and many societies found that some formally recognized bond between a man and a woman was the best way of rearing and educating children as well as helping to avoid conflicts and misunderstandings regarding competition for mates.